It's as polarising as it is political; as ideology-laden as it is debate-inducing.
Child care. Early learning.
Like most things associated with bringing up children, a parent's early learning decision is a magnet for unsolicited advice, counsel and critique.
There are pros. There are cons. There are opinions.
So. Many. Opinions.
But take the politics and the personal sanctimony out of it and what is left?
The answer to that question is a gaping educational hole – at least that's what some of the country's leading educational authorities believe.
"It is bemusing and frustrating that we are still having this debate and early learning is still a political issue," Melbourne University Murdoch
Children's Research Institute Community and Child Health director Professor Frank Oberklaid OAM says.
"We are at a point in time where we have now known for years of the need for early education.
"The cost of school is not open to debate, so why are we having these debates about children from birth to five years?"
Moreover, he says, Australia is well behind world-best standards.
"If we look at countries known for their high standards of education – take Finland, for example – the commitment to education begins with early learning.
"In Finland, child care and early learning has bi-partisan support. It is not a political football. It is not an ideological weapon.
Professor Oberklaid says the affordability of child care shouldn't be an issue.
"All sides of politics know the impact of a high standard of early learning and the funding of it is taken out of the political arena."
The Professor says there are volumes of research which show the direct link between strong early learning outcomes and an overall increased standard of education.
"If we followed the research in Australia then we wouldn't even be having this argument."
Susan Edwards, Professor of Education in the Learning Sciences Institute of Australia, Australian Catholic University, says European early learning models have a lot to offer in the Australian context.
She says education and child care for children aged birth to five or six years could be as flexible as it is fluid.
"Research points to play-based learning being foundational for children," Professor Edwards says.
"Engaged play between a child and an educator, with an outcome focus, was shown to facilitate the development of concepts around exploration – and that was where learning happens."
Professor Edwards says, certainly, there has been some steps forward, but much of the decision making and politics in Australia are still driven by personal perspectives.
"2009 was a watershed moment, when we saw the first Early Learning Framework developed."
A great step forward, she says, but still some ground to be made up.